Perry, GA |
Georgia Farm Bureau recently hosted more than one hundred and fifty county presidents from all over the state under one roof – an event that’s meant to facilitate the chance for county, grassroot leaders to fellowship, communicate, and learn more about the organization they are representing on a local level.
“Everything we do and everything we advocate for starts at the county level. At the local level, it doesn’t come from top down, it comes from the counties up. Which is why we say we are the grassroots organization, for agriculture in Georgia. So when you get all of the people from all over the state together in one place where they can talk to each other, and they all got similar problems, they all have some of the similar solutions. And, when they can talk to each other and maybe sit in some of these breakout sessions that we’re doing, it speaks some ideas that they can take back home, or they can tell us how they want things to be done as a state organization,” says Georgia Farm Bureau President, Tom McCall.
Of course, being a grassroots organization that is the voice for the state’s ag industry comes with an active and engaged membership, which is why during one of the breakout sessions, county presidents were educated on the political landscape and empowered to become advocates and promote advocacy efforts back in their counties.
“Legislators, they are very busy people and it makes the most difference when they can put a face with a name behind an organization. So when we have this huge member base behind us and more members reaching out, calling, even texting, writing, or hosting events and meeting those legislators face to face, then it creates more of a physical community for them to connect with rather than sending a letter and then maybe just seeing a signature or a bunch of signatures and a bunch of names,” says Amelia Junod, GFB Advocacy & Policy Development Specialist.
Of course, having engaged members that advocate is vital to the future of the industry and the organization, however, one important part of that is having a unified and consistent message for those outside of the industry and organization to hear.
“We know that consistency builds credibility and as an organization that’s been around for more than a hundred years, we’ve got a lot of credibility already, but there’s still so many people that don’t know who we are and what we do as an organization. It’s our hope that we can empower these really talented, grassroots level leaders, to go out and have those conversations with prospective Farm Bureau members, and having consistency in that messaging helps to ensure that whether they’re joining in North Georgia or South Georgia or middle Georgia, that they understand that Farm Bureau is the trusted voice of agriculture; that we serve farmers and ranchers and rural communities of all types, that they understand that we support one another, that we speak with the united voice and that we give back to our communities. We do that because everyone depends on a successful American agricultural system, and it’s our job as Farm Bureau to work alongside farmers and ranchers to make sure that our food, fuel and fiber, supplies are safe, sustainable, and secure,” says Austin Large, Senior Director for Membership & Organization Development for AFBF.
By: John Holcomb